What gives these gummies their red colour?

Astaxanthin! It’s a natural red carotenoid antioxidant produced by microalgae. It helps to protect cells from oxidative damage caused by free radicals. Among other benefits, astaxanthin is known for potential anti-aging properties, helping to improve skin elasticity, reduce the appearance of fine lines and wrinkles, and protect the skin from the harmful effects of UV radiation.



Fun fact
Astaxanthin is responsible for the pink, red, and orange colors observed in various marine organisms, such as salmon, shrimp, and lobster, as well as birds up the food chain like flamingos. But don’t worry, you won’t turn red from eating these gummies!

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